“I first met Frans when he was working on his splendid book ‘Strategisch Testen in Direct Marketing’ for which he was gathering material. I provided several cases, two of which were used in his book, and was amazed by his enthusiasm for direct marketing and his expertise in the area of DM testing.
Later Frans and I developed a two day training in database marketing and testing and we’ve shared positions on the editorial board of advice for a marketing literature publisher. I have really enjoyed Frans’ expertise and drive, not to mention his wonderful sense of humour. Highly recommended if you are looking for a DM expert who’s fun to work with!”
Ed Sander – Database Marketing/CRM specialist, digital China author & lecturer