The Customer Listener

Frans Reichardt, aka The Customer Listener, helps you listen more closely to your customers in order to improve the customer experience and to work towards long-term sustainable customer relationships.

Inspiring speaker & trainer

testimonial Frans is an inspirational speaker and trainer, passionate about the most important person in your business: your client. He encourages companies to use the customer as a starting point for their thinking and actions. Frans preaches the motto ‘The customer is a holy cow. You don’t milk a holy cow, you worship it’ (John Fraser-Robinson) and his own motto is: ‘Love thy customer as you love thyself’.

Reichardt speaks clear language and knows how to get his message across to a wide audience. He presents his message with humor and is not afraid to break taboos. Sometimes he’ll make a fierce tackle, but he always keeps his eye on the ball. His keynotes, presentations, trainings and advice help people work on customer relationships with a fresh eye and renewed energy.

Books, blogs and other stuff

Frans is the author of several books, like Business Bloopers and Strategisch Testen in Direct Marketing (‘Strategic Testing in Direct Marketing)’. He has contributed to the books Anatomie van de Verleiding (‘Anatomy of Temptation’), Kloteklanten (‘Crappy Customers’) and Customer Marketing. He is currently working on his new book De Klantenluisteraar (‘The Customer Listener’).
Frans is a regular blogger on LinkedIn Pulse and Frankwatching.com.

Professional speaker

Frans is chairman of the jury for the DDMA Email Marketing Awards and former board member of the Professional Speakers Association Holland (PSA Holland), member of the Customer Experience Professionals Association (CXPA), the Global Speakers Federation (GSF) and Toastmasters International.

Latest blog articles

Boost your career with better listening skills

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23 August 2019

Empathy, silence, body language, and effort all come into play By…

GA VERDER

23 August 2019

The Healing Power of Listening in Business & Relationships

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31 January 2017

When I think of the female leaders I have known in my life, the first person I think of is my mother. She was a leader and she was successful. She ran our family, day in day out, 7 days a week, 24 hours a day. She also succeeded in managing me. That’s what I call successful!

GA VERDER

31 January 2017

'Nobody buys from a clown'

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7 November 2016

The director of an Amsterdam ad agency once taught me that you should never use humour in communicating with your customers. "Humour doesn’t work", he said, “because nobody buys from a clown”.

GA VERDER

7 November 2016